First Version.

However, First version is too long and To appear a character is difficult, so I changed.

Final Verion. 

I will use vector images for all screens. 

About Final Project.

I will chose a part of poem called ‘Where the sidewalk ends’.

This is the part of poem.

Where the Sidewalk Ends by Shel Silverstein

There is a place where the sidewalk ends

And before the street begins,

And there the grass grows soft and white,

And there the sun burns crimson bright,

And there the moon-bird rests from his flight

To cool in the peppermint wind.

• Who did you choose and why?
• - Psyop. I saw a TV commercial called ‘Happiness Factory’ as a commercial of Coca-Cola. The commercial is fun, and I thought the animation express well what Coca-Cola want.
• How would you categorize their work? Does it fit into any of the Genres we outlined in the Week 06 notes?
• - This commercial’s genre is Fluid. The genre is moving from one scene to the next in reality. 
•  
•   7 criteria

         1. Structures and Composition

How is the screen space being used?

- 80% of this commercial is 3D animation, and intro and outro are real film with coca-cola bottle. 

2. Image and Image Type

What is the nature of the image? What is implied?

- The natural images are background of intro and outro, a man, a coca-cola bottle. Other images are 3D images such as characters.

3. Symbols and Symbol types

What symbolic forms are being used? Why?

- Symbol is Coca-Cola’s product because it is a commercial of Coca-Cola.

4. Time

Analyze carefully the use of time, note the time break for the change/cut/transition.

5. Sound

What are the roles of voice, music, and rhetorical sound?

- Sound are a background music and rhetorical sound. 

6. Intent

What is the collective intent of all the visual, sound, and pacing elements?

- I did not catch what is the collective intent.

7. Meaning

What is the collective meaning of all the visual, sounds and pacing ele

-Fun and happy with Coca-Cola.

I focused on the meaning about chaos and harmony.

I did not know why I had to learn Typography before I read this post.

Actually I took a Typography class, but it was one of classes what I have to take.

I know Typography is an important part of design, and I think Typography has to be read because it is a text. Therefore, I always chose Helvetica or Gil sans for tagline and headline of my designs. However, after I read this post, I realized typography can be sexy. It means not only typography is one part of design but also it can be designed.